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Track These Content Marketing Metrics Today

By SEOPartner

Source: http://www.business2community.com/content-marketing/four-content-marketing-metrics-need-follow-01416232#zjZAGvr3C6LX72LU.97

Sessions. Hits. Search depth. Search duration. Search exit rate. So many Google Analytics metrics — so little time. What you need is to focus on key content marketing metrics that reveal your progress, and allow you to direct efforts for maximum results.

Improve results by tracking the right metrics.

Improve results by tracking the right metrics.

Here are four metrics you need to track:

Average Session Duration

This will indicate if visitors are truly reading your posts. The longer, the better. The Average Session Duration is in the All Website Data dashboard in the Overview tab.

Aside from providing good quality content, you can improve your numbers by adding links to other interesting and valuable posts in relevant content. This will direct more visitors to other pages in your website, and yes, keep them exploring.

Bounce Rate

How many visitors bounce off your website after going through one page? You’ll find the bounce rate for your site under the Average Session Duration, in the Overview tab in Google Analytics.

If it’s a high number, you need to consider if this is a question of site speed or content quality.

Users

This applies to returning users as well, not just new ones. This data will tell you if your attracting new visitors to your website and retaining the interest of previous users.

Organic Search Sessions

This indicates how many people have found your website by looking up certain information. Search traffic can provide valuable insight if you need to change your keyword strategy, and if you need to develop more content for what people are looking up in Google.

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All You Need To Know Now About Content Marketing

By SEOPartner

Source: http://www.forbes.com/sites/briansutter/2015/11/20/need-a-good-crash-course-in-content-marketing-start-here/

Content Marketing Institute redefines content marketing as “the strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and drive customer action.” So it’s not just about writing a bunch of articles because that’s just a waste of time.

Good content takes time.

Good content takes time

Here are three things you need to know now about content marketing:

1. Good content takes time.
You need a budget and dedication to invest in content marketing. It might take six months to a year before you see results. Because creating good content takes time. So does building an audience. And taking them through the sales funnel is not exactly a speedy process.

2. Your content has to be worth reading and sharing.
SEO is important. But writing just for the sake of it will not make your content worth reading and sharing. You need great writers who can clearly convey the subject matter to laymen. You need creative graphic designers who, without being told, have the ability to translate copy into images, infographics, and other visuals. A finely written blog post is better than 100 weak ones that do nothing to meet your audience’s needs, and by extension, do zilch for your business goals.

3. Content marketing is a process.
It’s not an “overnight affair.” It takes commitment and more than two or three channels. It involves blogs, email marketing, ebooks, case studies, social media, webinars, podcasts, and videos. It even spills out into the offline world, with in-person events and speaking engagements.

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