Source: http://searchengineland.com/local-experts-say-relevance-citations-important-authority-216537
For BrightLocal’s 2015 expert citation survey, columnist Myles Anderson shares his findings and insights. The survey was conducted in February and March 2015 and here are some of the keypoints you wouldn’t want to miss.
– Survey shows that citations are still important in Google’s local algorithm.
– Quality citation = high authority + relevance
– Combining quality and quantity delivers the best results for local rankings.
– It’s best practice to secure citations from high-authority relevant sites.
What is more important in your citation? Relevance or authority?
Factors to use in selecting citation:
- Industry relevance
- Local relevance
- Domain authority
3 reasons why industry-specific sites are strong citations
1. Gives a clear indication of business niche.
2. Most have medium-to-high authority.
3. Good source of leads to a business and ranks very well in organic search results.
Structured citation – Site displays their listings using format and makes use of structured mark-up.