Source: http://www.adamsherk.com/seo/critical-seo-and-digital-marketing-opportunities-for-publishers/
A lot of trends have come and go through the years, some have been gone and some have stayed. As web owners and Google continue to find ways to improve delivery of information to users, there will always be opportunities. Here are some strategies that you can apply to your website:
SEO digital marketing trends
Structured data markup – using schema markup can give you a lot of benefits especially when your site shows up on search results. With markup in place on your codes, search engines can tell what your data is all about. It can then show a different look on search results compared to others without schema markup. Studies show increase in conversion for those who applied this kind of strategy for their site.
Site speed – making improvements to your site to increase user experience can boost ranking signals. While there is still no solid proof about these claims, speeding up your site can reduce bounce rates and increase engagement since users navigate your site with ease. There are tools like Pingdom, Google’s Pagespeed Insight, WebPageTest that can help you pinpoint which portion of your site needs to be improved.
App indexing and optimization – with the increase in mobile user trend, it’s inevitable that Google will start giving mobile-friendly sites some leverage when it comes to ranking in mobile search results. For businesses that provide mobile applications, Google can now index your site to help mobile users easily install apps related to their search results.