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What Your Website Needs To Boost Conversions

By SEOPartner

Source: http://www.searchenginejournal.com/5-analytical-techniques-leverage-website/137781/

Knowing where your audience is coming from is a big factor in building traffic for your website. Aside from knowing their location, you have to understand how your readers think and you have to understand their needs. Once you already built trust with them, it’s time to leverage your website using tools that will help increase leads, click through rates and conversions.

What-Your-Website-Needs-To-Boost-Conversions

Boost site conversions

1. Click Path Analysis – This is how your customers navigate through your website. Through this tool, you will be able to learn your audience’s behavior when it comes your marketing campaigns.You can find this in Google Analytics.

2. Conversion Rate Optimization – Even in data analysis, you will encounter the term optimization most of the time. The number of visitors is greatly important because this measures your conversion rate whether they are filling out forms, calling your company or actually buying your products.

3. A/B Testing – You shouldn’t focus on getting just one test to run. In SEO, it is better to run more than one test becuse this brings a consistent rise in the converstion rate. This means that you have to use various strategies to compare results. This gives you a wider perspective and bigger edge over your competitors.

4. Segmentation – Allow yourself to learn about the different segments in data analysis. When you do this in Google Analytics, you will be able to identify where your visitors are coming from. You can compare social media data in Facebook or Twitter and decide which platform provide more results in terms of the efforts you are delivering.

5. Flow Data – This helps in keeping you organized. You can easily determine the track your visitors are going through when they navigate through your pages. You can access Behavior Flow metric, Goal Flow, Events Flow, or Users Flow. These could help you in monitoring your content marketing efforts as well as understand the behavior of your audience.

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The Practical Use Of Geo-location To Reach Your Audience

By SEOPartner

Source: http://searchengineland.com/10-practical-tips-using-geo-location-reach-target-audience-217301

Geography plays a huge role in creating customized and targeted marketing campaigns. To help you improve your audience reach, here are some practical Geo-location uses you may want to employ:

Reach your audience with GEO location

Reach your audience with GEO location

Identify a venue
– Find a venue where the audience you target will have specific wants or needs. Make use of consumer tactics to time and pinpoint your marketing efforts. Example: On weekdays, airports are actually a great source for travelers looking for food joints.

Exclude locations
– Figure areas that you don’t want to include. This can be done by venue or one side of a street or any area that could’ve been targeted specifically.

Define a radius
– Identify a radius by time or distance around your store or an area of your interest. A physical location where ads can be delivered can be set by marketers in a perimeter through geo-fencing.

Make adjustments to your bid
– Adjust your bid on ads to give priority to better locations. You can increase your exposure in a specific area by raising your bid for more desirable target locations, while lowering the bid in other areas can keep your reach broad at a reasonable cost.

Make use of location-specific keywords
– Use location-specific keywords for paid search ads. Include location terms like ZIP code, area code, neighborhood, name of community, popular venues, nearby landmarks, well-known street names, tourist spots, local jargon as well as other phrases that will get a consumer to find you when he or she is searching for a business around your location.

Predict your target audience
– Predict your target audience by geography. The residents’ income bracket, ethnicity, age, education, as well as many other demographics or interests can often define a particular neighborhood.

Discover location intent
– Figure out location intent by search history. Marketers are able to deliver ads specific to the location of their consumers by targeting ads utilizing search history. They can do this even if the consumers’ tracked location does not match the physical location of where they were searching.

Analyze the behavior of consumers
– Analyze your consumers’ behavior and preference from past locations they visited. Find out where they like to shop, the things they want to buy, how often they make the trip and even the method they use to get there.

Utilize location-specific landing pages
– Use landing pages that are specific to your target audience’s location to be able to provide them relevant content. It is always essential to not only look for the right consumers, but also to provide them with the most relevant information.

Take advantage of geo-specific events
– Take advantage of geographic specific events as much as possible. These are events such as traditional local holiday celebrations or the weather.

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