Source: http://www.entrepreneur.com/article/250464
With the rise of tech, connecting instantly with a family member abroad or perhaps developing an app was made easy. Indeed, technology has greatly influenced various industries. In fact, it still continues to change as well as revolutionize everything it touches. And the content marketing industry is not an exception.
5 Impacts Of Technology To Content Marketing
- Content marketing became possible with digital publications. Three decades ago, content marketing did not exist because of the costly printing as well as infrequent publishing. With the existence of modern online publication, the shift from print to digital happened; thus, increasing opportunities for content development.
- Content marketing became better, faster, and stronger. With the rise of technology, proprietary software to help businesses create content, monitor social shares, and gauge analytics were developed. Also, everything became centralized.
- In half a second, businesses can get around the world. Agencies today can already employ freelancers as well as work seamlessly across offices because of the development of simple tools like Google Hangouts and email. Teams can even communicate easily with Slack. There are even programs acting as brainstorming tools for content.
- Content can be rewired. Today, content marketing is not a fancy term for press releases. Rather, companies can instantly create infographics, videos, podcasts and other value-adds. Moreover, how companies make use of CMS technology to combine curated and original content is both unique and suggestive of the future of content.
- Content marketing can already be measured. Businesses used to publish a print article. Its success is being determined by whether or not profits spiked. Indeed, tracking the real ROI was somewhat non-existent. Today, everything has changed – marketing automation services allow marketers monitor which articles generated the most leads, engagement, and revenue.