Are you effectively keeping up with the regular changes and updates needed on your social media channels? Here’s an interesting approach to ensure every detail is covered.
Your social media checklist
On Facebook
- Add post to your page.
- Tag pages and people.
- Set monthly budget for Facebook Advertising to promote posts and offers.
- Boost registration by adding events.
- Ask viewers to like, share, or comment on your posts.
- Reply to comments.
On Twitter
- Circulate blog posts and content offers.
- Add images, videos, and call to action.
- Embed rich media using Twitter cards.
- Retweet posts from followers.
- Follow new people or influencers weekly.
- Stay on top of trend by reading posted articles from influencers.
- Monitor retweets and mentions.
- Learn more about your followers.
- Add hashtags.
On LinkedIn
- Add company updates – blog posts, content offers, job postings, event registration, etc.
- Check trends and news from industry groups – respond to questions and comments, and join discussions.
- Update your profile – upload or link to your speaking engagements or work samples, and add recent certifications.
- Connect with people you have met – your customers, colleagues, partners, prospects.
On YouTube
- Plan and upload a video that showcases your business expertise.
- For company events, hire a videographer.
- Find videos you can share on your social media accounts.
- Subscribe to new channels
- Add relevant keywords to optimize video titles and descriptions.
- Drive traffic and leads by adding call to actions.
On Pinterest
- Follow new boards related to your industry.
- Add new pins and boards each week – infographics, images from posts, company photos, videos, demos, etc.
- Use relevant keywords in board titles and pin descriptions.
- Link pins to your website.
On Instagram
- Regularly add original content – photos, memes, inforgraphics, videos, demos.
- Promote posts from influencers.
- Add multiple, relevant hashtags.
- Follow and feature customers or followers.
- Use the 15-second video feature to tell stories or educate followers.
Define your target audience, create interesting content to share, and determine your posting frequencies to make the most of your social media accounts.
