Source: http://www.searchenginejournal.com/7-hidden-factors-effective-social-media-ads/138594/3/
Are you spending money to advertise online? Earn the biggest returns from your social media ads. Discover some strategies below and see how your ads will perform.
Many Version Strategy
- Make many versions of your ads.
- Tweak by trying different images.
- Adjust your target audience.
- Check the ads often to see what is working.
- Deactivate those not performing.
- Try something new.
The Call-To-Action
- Include call-to-action buttons with your ads.
- Prompt the reader to take action – Learn More, Download, Sign Up, Shop Now, etc.
- This increases conversion rate.
Include Custom Landing Pages
- Where would you like your readers to end up once they click?
- Focus on a more targeted landing page
Share The Price Of Your Product Early
- Filter those who are comfortable paying the cost of your product.
- This saves you the pay-per-click costs.
Offer A Discount
- People are more likely to click on a discount offer.
- Consider different pricing options.
Focus More On The Desktop Audience
- Exclude mobile traffic especially if your page is not mobile designed.
- Mobile visitors are less likely to convert to a sign up or a sale.
Pay Attention To The Relevance Score Of Your Ads
- Is your ad getting positive or negative feedback?
- Promote your ads heavily if they have achieved high score.