Source: http://techinfographics.com/how-to-use-tumblr-for-marketing/
Tumblr is a micro-blogging platform introduced in 2007. The latest stats show that this site gets around 300 million unique visitors each month. Among the different online sites, Tumblr ranks the 28th site when it comes to traffic. At present, there are over 130 million blogs here, which makes Tumblr one of the biggest platforms for hosting blogs.
Using Tumblr for online marketing campaigns
If you want to take advantage of Tumblr’s popularity and make use of it in your online marketing campaigns, here are some useful tips you can follow:
Prioritize posting amazing images. Approximately 78% of Tumblr posts are photos or images. If you want others to reblog your posts, share more interesting photos instead of articles.
Link your shared photos to your Tumblr page. Make sure you encourage and make it easy for your visitors to visit your page by linking all your posted images to your Tumblr page.
Place a clickable link of your website on all your posts. You can increase traffic to your website by placing a link of your homepage on your posts that Tumblr users can use to check out your site.
Put social sharing buttons on your Tumblr page. Make it easy for your visitors to repost or share your posts by adding clickable links or logos of Facebook, Twitter, Instagram, and other social media sites on your page.
Use as many relevant hashtags as you can. Tags on Tumblr are important since they are the main channels through which users can find you. Use hashtags that are variations and synonyms of your target keywords, and include them all. However, make sure that you don’t become a tag spammer.
Be active. Reply immediately to comments made on your posts. Be part of the Tumblr community as well by following other blogs and commenting on other posts.