Source: http://www.entrepreneur.com/article/248887
Marketing through content is one of the most useful, doable and effective ways for businesses to gather more of their target audiences. Great content can easily reach numerous people all over the world, but there is so much information available on the internet that your content can easily be drowned out. So how can you make content that can be deemed viral? Here are some of the most common formats for viral content:
1. Lists and step-by-step guides. These are the most commonly read and shared type of content among internet users. This is because lists are easier to read and digest because they break up information and keep them short. Moreover, they can be useful and entertaining.
2. Myths and pitfalls. Articles that help disprove myths and show common pitfalls in any industry are intriguing and very likely to catch users’ interest. They are also incredibly useful to your audiences because they are educational.
3. Comparisons. People are competitive creatures but they also appreciate differences between groups. Comparisons between two groups (men vs. women, millenials vs. baby boomers) are also likely to spark healthy discussions between these groups, making this type of content very engaging.
4. Pop culture. There is no denying that celebrity-related articles are immensely popular among internet users and will help you reach a wider audience. These are timely, relevant and often intriguing to readers all over the world.
