Source: http://www.semrush.com/blog/is-rank-tracking-still-important/
All businesses, no matter what niche, must keep a close watch on the rankings of keywords that generate income. Hence, rank tracking is still necessary. Here are 5 more reasons why you should keep tracking your rankings.
Track your rankings
1. Rank tracking may lead to higher conversions
– When your site ranks for a set of keywords, you can expect more people to come visit your site. These visitors can then become customers, who may end up becoming long-term clients.
2. Rank tracking sets the right budget for PPC
– If your site already has good rankings for a particular set of keywords, you can direct your PPC budget to target other keywords.
3. Rank tracking reveals the “not-provided” data
– Tracking your keyword rankings can help you compare data from Google Analytics. Through this, you can identify which keywords are driving more traffic to your website so you can focus on them more.
4. Rank tracking solidifies your content strategy
– You can shift your content marketing efforts on targeting keywords with poor rankings.
5. Rank tracking can confirm penalties
– You can confirm if your site has been penalized by checking your keyword rankings. Should your rankings dropped and are continuously dropping, you may have been slapped with a penalty.