Source: http://www.searchenginejournal.com/develop-effective-content-marketing-kpis/137644/
content marketing ideas
– Establish The Objectives. Conduct an early evaluation to identify the business goal, business objectives, key performance indicators (KPI) and specific targets. KPI is the most important metric of content marketing. This guides you in understanding how well your content is performing, who your audience is, and predicting how they will react to your content.
– Track Your Success. Ask yourself what particular keywords are proven popular to help people find your content. Study your competition and the social media platform. Make sure your content is fresh, optimized and unique. A monthly evaluation of your success to further study your campaigns for the upcoming months.
– Increase The Number Of Your Visitors. You must always be appealing to a newer, bigger audience—especially once you’ve done a deep dive into your analytics to see who is the most interested.
– Study The Average Page Views Per User. If you’re familiar with Google Analytics then understanding this metric won’t be too difficult. Look for data that will tell you where your audience are coming from. Keep track of the number of people who read your blog and stayed in every page for more than 10 minutes. It is important to review what area is giving you the most success and further enhance your campaigns on that area.