Source: http://www.socialbusinesstoday.net/twitter-analytics-the-only-guide-youll-ever-need/
Twitter has become so influential in world of social media that millions of users are using it daily. The proper use of Twitter does not end with tweeting information but by analyzing them in order to gain more traffic and reach wider audience. Below are 7 “must-monitor” factors that are important for your Twitter account:
Factors To Monitor In Twitter
1. User Engagement. Observe if your followers interact with your tweets. Keep an eye on “favorite”, “retweet” and mentions. Make sure to spend some time replying to your audience. They will appreciate it.
2. Impressions. These refers to the number of users who saw your tweets. This does not necessarily mean that they engaged (RT, mentions) but by just simply seeing them. This can help you analyze what time of the day you can schedule your tweets.
3. Audience. Once you get to learn about the users engaging or interacting with your tweet and the people who actually saw these tweets, next you need to know if these are the right users relevant to your market. If you have a business, you need to understand and make sure that your target audience are the once you need for the business. Always target a relevant audience so that they can help you share your content in their own private networks.
4. Potential Reach Of Audience. Once you recognized the relevance of your audience, make sure to check if your followers have the potential to bring you up. Target users that have a big number of followers.
5. Audience Response Rate. Your time to respond to your followers means a lot. This is a form of engagement that needs to be nurtured and give ample attention to. Remember that this is a form of communication and reaching out. If you’re not being responsive to your followers, they might eventually lose interest.
6. Analyze The Hashtags. Track analytics by using a specific hashtag. This can be used in campaigns and twitter chats. Businesses can gain so much from using this properly.
7. Online Traffic. Monitor and track the traffic coming in to your links and content. Analyze if users stay or leave immediately after clicking or accessing the website.
