Source: http://unbounce.com/design/winning-click-through-landing-page/
What is a click through landing page?
Click through pages differs from lead generation page because the latter contains a form and an opt-in while a click through page convinces a user to click a link going to another page. A click through page guides a visitor into a conversion funnel, slowly warming up their decision to purchase as they go deep in the conversion funnel.
Factors that increase click through rate based from successful websites:
Conversion Lab’s website:
– A preview of their eBook place above-the-fold to tease potential customers.
– Slide share preview of the book is placed on the lower part of the page for those who need more information about the book.
Tim Rouf’s page:
– Include directional guide on pages to guide users’ attention on the page.
– Placing arrows gives a sense of continuity between elements on the page minimizing distractions and giving it sequence.
– Getting actual twitter quotes and placing it on the webpage as testimonials.
– Create twitter cards to increase traffic and increase click through potential of your page.
Winsom Writing’s page:
– Use screenshots and slide share preview to attract visitors into downloading the eBook.
– A Call-to-action button that contrasts the page works well to provide attention.
Sherif Makhlouf’s page:
– Having your background image aid on providing direction on your call-to-actions helps a lot.
– A more contrasting color for button (e.g. pink button on black and white background) to direct user’s gaze instantly.
– Providing false scarcity of free eBook copies for download to give a sense of urgency.
– Use of social proof like trust seals to increase credibility and generate interest.