Source: http://www.clickz.com/clickz/column/2431103/why-start-ups-need-content-marketing
Content marketing is an essential tool for any business, especially in this modern day and age. However, small businesses and startups stand to get the most benefit from this innovative marketing strategy.
Types of content
Here are some of the most common media types that you can incorporate into your content:
1. Videos – One of the largest and most often visited websites on the internet is YouTube, and this is evidence of the popularity of videos among internet users. Out of all the different types of media that can be used in content marketing, videos remain the most effective at engaging and converting audiences. You can easily share information through this medium and increase awareness of your brand.
2. Infographics – Infographics are highly effective at sharing a large amount of information using a format that is not only easy to understand, but also attention-grabbing and easy to share. Combine this with well-written copy and you have powerful tool for reaching a wider audience and creating an impact.
3. Photos – In the past, photos were just added to copy as a form of decoration, but nowadays adding a photograph can do more than just make a page look pretty. Photos can help reinforce the points that you make in your copy while at the same time providing visual breaks that make your content easier to understand and digest.