utilizing long-tail keywords

Bring Organic Traffic To Your Site Using Long Tail Keywords

October 8, 2015 By SEOPartner

Source: http://searchenginewatch.com/sew/opinion/2429048/how-long-tail-keywords-can-drive-traffic-in-organic-search

When organic search is in the line, you as a webmaster or business owner must find unique tactics in order to achieve good organic results to your pages. There should be a supportive approach when executing your marketing methods to transform an engaging conversation into a positive customer experience. Below are some reasons long tail keywords play a vital role in this form of marketing:

1. In SEO, using long tail keywords is considered as the life blood in terms of organic search. It has been proven that when users use precise search phrase, they present exactly what they intend to purchase or acquire. The key is uniqueness. Choose the right terms or phrase intelligently.

2. In terms of marketing campaigns, relevance must be on top priority. One must realize that the tools being used in the marketing engines each has a message to deliver. There’s content, readers, personalized messages and user comments among others. To reach your marketing goal, make sure your long tail keywords aims for consistency and continuity. Keep in mind that by using long tail keywords, you are wooing your customer. This is the first step. So make sure you are able to deliver the right message to them.

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Long-Tail Keywords’ Benefits

August 11, 2015 By SEOPartner

Source: http://www.searchenginepeople.com/blog/15085-long-tail-keywords-benefits.html

In recent years, we’ve witnessed how SEO evolved and several major algorithm updates have changed the landscape of online businesses. Using long tail keywords may not be as easy as it sounds but putting effort and focus on it may reap great benefits.

1. Purchasing Cycle And Visitor’s Intention To Buy
– When you optimize your keywords and use long tail terms, you are likely attracting a visit from a visitor with a specific product or intent in mind. This brings him/her closer to buying that product. For example, a user is user looking for a specific item such as “men’s X-Brand running shoes” or “X-Brand size 12 running shoes. When you use such kinds of keyword, you are attracting him to buy it as opposed to keywords that are generic or shorter such as “running shoes” or “colorful shoes”.

2. Conversion Rate
– On top of the user’s willingness to buy, using long tail keywords has a better conversion rate compared to generic ones. Make these keywords more specific because putting the users closer to making a purchase will eventually increase leads and may generate a sale at that moment.

3. Optimized Rankings
– Always remember to optimize your keywords in your content. Put equal emphasis on longer tail keywords because this produces easier and quicker ranking results. Take good note of the basic SEO practices because this has an effect to your rankings. Do not rely entirely on keywords because SEO is composed of a collective effort.

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Integration Of Long-Tail Keywords On Your Blog Posts

May 15, 2015 By SEOPartner

Source: http://neilpatel.com/2015/05/07/a-step-by-step-guide-to-integrating-long-tail-keywords-within-blog-posts/

Long-tail keyword integration

Long-tail keywords are easier and more profitable to target because there are no significant competition. Here are 5 simple steps on how to dominate search engine results with the use of long-tail keywords:

1. Define Content Purpose – integrating long-tail keywords to bring about direct and social media traffic and giving your audience a good reason to opt in.

2. Understand Buyer Personas – creating a buyer personas to know what type of audience you want to attract. This helps you avoid mistakes such as creating content for the wrong audience and targeting the wrong keywords.

3. Research Long-Tail Keyword – using longer variations of your main keywords have higher conversion rates

4. Write Content Based on Selected Long-Tail Keywords – naturally integrate long-tail keywords on written content. Long-tail search queries will cause Google to send you more targeted traffic.

5. Create Your Anchor Text – diversify natural keywords as anchor texts

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