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Incorporating Videos To Your Social Media Marketing

By SEOPartner

Source: http://www.socialmediaexaminer.com/3-steps-for-adding-video-to-your-social-media-marketing/

When it comes to social media marketing, there are a lot of ways to get your audience’s attention. And one way of doing this is to incorporate videos. Here are some tips you can use as your guide.

Effective video posting

Adding videos to social media marketing

– Select the type of video you want to post. There are several different types of videos for social media marketing. Make sure that you choose a type that can easily grab your followers’ attention. You can select from the following:

– pre-roll video
– how to video
– trending topics
– behind the scenes
– product showcase

– Pick the best video tool that will fit your budget. Fortunately, there are a lot of video making and video editing apps that are free nowadays. But if you want a premium quality for your video as, you can go for some software application that will fit your budget.

– Gauge the performance of the videos you posted in your social media accounts. You can use the analytics of some video sharing sites to measure the performance of your videos.

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Simple Tips To Improve YouTube Marketing

By SEOPartner

Source: http://www.bluetext.com/six-tips-using-youtube-b2b-marketing

Creating content is important in order to improve your online presence. However, some viewers do not have sufficient time in browsing your content. Because of this, it is important to make use of other types of content such as infographics, images and videos. As of now, videos are very popular since you can easily promote your business in a fun and exciting way. In order to improve your YouTube marketing strategies, it is best to consider these tips.

YouTube marketing tips

YouTube marketing tips

Keep it short – During the recent years, videos are produced up to five minutes in length to showcase brands and their executives. However, today, most successful videos on YouTube are under two minutes in length—and those around the one-minute mark are the most popular.

Create a branded YouTube Channel – It is important to create a YouTube channel to deliver a better experience than individual uploads. Having a channel also allows a company to segment the videos so that the target viewer can better find what they are after.

Be Disciplined About New Content – It is also important to regularly upload videos in your channel to provide viewers fresh content from your business.

Consider videos as blog posts – You also need to consider videos as blog posts since videos can drive traffic to your YouTube channel through other social media platforms.

Advertise your videos – There are three ways to advertise and drive traffic to your channel: as a pre-roll ad before the videos that viewers watch; as a banner ad when people are browsing and searching the Internet; or as a promoted video when people are searching for similar videos.

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Effective Vlogging Tips To Boost Your Business

By SEOPartner

Source: http://tech.co/5-vlogging-tips-business-2015-12

One of the best and most effective way to engage with your customers is through vlogging. This is very much recommended especially for startups and small businesses to gain more conversions. Check out some effective vlogging tips to boost your business.

– Use short videos for your initial posts. People usually watch short videos more often than the long ones. Make short videos that are concise and focused on your business.

– Insert call to action. No matter how short your video posts are, always insert a call to action as this can greatly improve your conversions.

– Use high quality video equipment. It is always an advantage to post quality videos. Viewers nowadays are getting keen in choosing the quality of videos to watch.

– Diversify your video posts. YouTube may be the most popular one but you can also share videos on Vimeo, Dailymotion and even on Facebook to maximize your posts.

– Use video post titles that catch attention. This works great with blogs and so with vlogs. Your title should be searchable and powerful enough to catch viewers’ attention.

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Using YouTube As Your Top Marketing Tool

By SEOPartner

Source: http://www.convinceandconvert.com/social-media-research/youtube-marketing-strategy-a-top-priority-for-social-media-marketers/

Since streaming videos using mobile devices has become easier, more and more business owners nowadays are thinking about using YouTube as their top marketing tool. For social media marketers, videos are becoming hot and so, they make YouTube as their major channel in reaching out more customers.

YouTube marketing tips

Effective YouTube marketing

On the other hand, YouTube is also making extra efforts by improving their platform to ensure its accessibility and efficiency. This is in response to the increasing demand of people who prefer to watch videos than read blogs.

– YouTube video marketing is growing. More and more people are learning new and effective strategies to make their videos more engaging and interesting.

– More and more businesses are already using YouTube. More than 70% of businesses and companies are now making YouTube as their prime marketing tool which only shows that the old perception of videos being difficult and expensive is already fading and has now changed.

– Both B2B and B2C marketers are now using YouTube. According to research, almost an equal percent of B2B and B2C marketers are using YouTube. With this data, it is just right to say that YouTube is now one of the most effective marketing channels.

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Video Marketing Trends For 2015

By SEOPartner

Source: http://blog.vidooly.com/top-10-trends-in-video-marketing-for-2015

Video marketing is really high on social media. Video is a key instrument in social media platforms that engaged people and helped build conversions. Here are a few trends:

2015 Video Marketing Trends

2015 Video Marketing Trends

1. KISS (Keep it simple silly) – create short and catchy videos

2. Go mobile – mobile-friendly videos get more viewers

3. Emotional content – capture your audience by engaging their emotions

4. Humorous content – fun videos are worth sharing and gives your audience a sense of happiness

5. Drive amateur film-makers on your forums – home videos are high on creativity and can promote your brand easily

6. How-To videos – these are popular especially on technology and beauty genres

7. Utilizing cross platform promotion – video conferencing and interaction help retain followers and subscribers

8. Reddit (Ask Me Anything) – also using cross platform promotion that promotes brand-user interaction

9. Social Micro- platforms – using video teasers and live streaming

10. Interactive video – applications that includes games, surveys and social media sharing buttons

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