Video content is one of the most effective ways to help brands tell their story. Businesses can achieve increased brand awareness, generate leads, and eventually, enjoy a boost in sales with the help of videos.
Types of videos you should have on your website
If you’re not sure what kind of videos your website should be showcasing, here are the 3 types it should, at least, have:
1. A testimonial video. A testimonial video will bring life and truthfulness to the positive reviews and endorsement of your satisfied customers. This is something that text-based testimonials sometimes can’t provide. When a potential consumer sees and hears a satisfied customer talking about their personal experience with your product or service, the visitor will leave with a good impression of your business. This video is also effective in backing up the claims you make on your website. Testimonial videos aren’t costly and time-consuming to make as well. They are simpler to produce and you don’t need to pay for actors and for special effects to be added. There really is no reason for you to not have a testimonial video on your website.
2. An explainer video. “How to” and “Who we are” explanatory texts can be too long and as such, visitors may find them tedious to read. In addition, there is a chance that visitors may misunderstand these texts as well. With an explainer video, you take the guesswork out of explaining the benefits and the basic function of your product or service. An explainer video, much like a testimonial one, can help you connect better with potential consumers since the video will deliver a clear and concise message of what your business can do for them and why they should choose you.
3. A culture video. Businesses today are now starting to focus on letting the personality of their company culture and employees shine. And this is where a company-culture video comes in. A culture video shows the human side of a company or brand and connects with the viewers on an emotional level. A noteworthy perk of producing a company-culture video is that there isn’t a specified format. In this type of video, you can include snippets of employee interviews, team-building activities, anniversaries, birthday parties, and other fun and important events.
