Source: http://blog.vidooly.com/top-10-trends-in-video-marketing-for-2015
Video marketing is really high on social media. Video is a key instrument in social media platforms that engaged people and helped build conversions. Here are a few trends:
2015 Video Marketing Trends
1. KISS (Keep it simple silly) – create short and catchy videos
2. Go mobile – mobile-friendly videos get more viewers
3. Emotional content – capture your audience by engaging their emotions
4. Humorous content – fun videos are worth sharing and gives your audience a sense of happiness
5. Drive amateur film-makers on your forums – home videos are high on creativity and can promote your brand easily
6. How-To videos – these are popular especially on technology and beauty genres
7. Utilizing cross platform promotion – video conferencing and interaction help retain followers and subscribers
8. Reddit (Ask Me Anything) – also using cross platform promotion that promotes brand-user interaction
9. Social Micro- platforms – using video teasers and live streaming
10. Interactive video – applications that includes games, surveys and social media sharing buttons