Source: https://www.entrepreneur.com/article/273395
If you are a business owner, you probably are using Twitter, Facebook, Pinterest, and Instagram to promote your brand. Certainly, these networks work great; however, be aware that there are other effective social media sites out there to help you reach your target audiences.
Powerful social media sites
Other Social Media Sites Worth Trying
1. Snapchat – For businesses, this can be one of the easiest ways to reach engaged customers. Since Snaps expire after a certain amount of time, it will be a lot easier for you to offer exclusive deals to your Snapchat audience. Moreover, communication can be a 2-way street, bringing customer service to a whole new level.
2. Yik Yak – This allows users to write anonymous posts (Yaks) for users in that certain geographic area to see. Businesses can use this social media site to learn more about their potential customers and engage with various anonymous users. Remember though that since everything posted here is anonymous, businesses must use it differently as compared to other social media sites. Rather than promoting your business, consider using it for storytelling so you can for, deeper connections with the audience.
3. Vine – This is known as the “Instagram for video.” It allows users to record 6-second video clips. Indeed, it can express more than an image can. Businesses can easily adopt Vine to educate customers, run a promotion, and show off their staff.
4. Quora – Since this is not conversational in nature, people may not consider this as a social network. But for some, this provides them a great opportunity. Quora allows users to submit questions for others to answer.