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Increase User Engagement With These 4 Top Visual Content Methods

By SEOPartner

Source: http://www.searchenginepeople.com/blog/16034-visual-content-types.html

The distraction time for average internet users is as little as 8 seconds, and the span of time required to form a first impression is as low as 50 milliseconds. With this, marketers should be able to design attention-grabbing content that can keep the users engaged longer in order to have a better chance of conversion.

Tips in creating engaging visual content

Tips in creating engaging visual content

To help you leverage the short attention span of users and generate the most engagement, here are some of the most effective visuals and interactive content methods you can use:

Images that ignites your visitor’s emotion

Images that can trigger strong emotional response from viewers can achieve more than an entire campaign. Human stories and authenticity are the main points that resonate best with your audience. Also, another powerful imagery that can engage your audiences is sensory marketing.

Interactive videos

Interactive videos create opportunity for viewers to connect with you and become involved actively in the conversion process. This also increases the chance of your customers coming back.

Infographics and interactives

When it comes to engagement, infographics are valuable content resources. Infographics are liked and shared three times more compared to other types of content. This is because they offer one of the most effective ways to transmitting information.

Similarly, interactives are like infographics but are more effective. It is a visualization of data or concepts that visitors can engage with.

Memes and GIF’s

While memes are not for everyone, if they suit your brand, then you should definitely try to embrace them because they can provide huge engagement. They are funny, easy-to-digest, relatable, trendy, and extremely shareable.

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Step Up Your Visual Content Marketing Game With These Tips

By SEOPartner

Source: http://smallbiztrends.com/2015/12/visual-content-marketing-productivity.html

Visual content marketing is a vital tool for both branding and marketing and offers benefits like shareability and high customer engagement. Here’s how you can streamline your production of visual content.

Make the production of visual content easier with these tips.

Make the production of visual content easier with these tips

Outline possible topics
Start by listing as many topics as you can. You can always fine tune your list later on. Also, write down potential platforms you can use.

Pick image sources
Make a rundown of sources of images. Great sources offer a wide variety of quality pictures to choose from.

Choose the right tools
Unless you have a graphic artist onboard, you have to find tools that will allow you to tweak the images that you are going to use.

Create a posting calendar
Setting a schedule for publication will give you a set timeframe for putting out new content, eliminating the guesswork in the process.

Set ample time for your tasks
In order to ingrain the habit of creating and publishing visual content, you need to allocate uninterrupted time for it.

Streamline marketing
Cut the time you need to post, alert your audience and boost SEO by looking for reliable tools.

Build upon previous successes
Look at your previous work and find what works and what does not. From there, adjust your strategies.

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Content Marketing Strategies Tips To Increase Blog Engagement

By SEOPartner

Source: http://contentmarketinginstitute.com/2015/07/content-marketing-strategies-overlook/

If you plan on creating a blog for your site, then having a good content marketing strategy is must so that efforts on creating content won’t go to waste. Supplement your articles with the right content marketing strategy, here are some tips that companies overlook:

Increase Blog Engagement

Increase Blog Engagement

1. Use visual to increase engagement – use infographics, charts, graphs and other relevant image to optimize your blog. With just an image, you can capture your readers attention.

2. Make your content readable – studies show that these factors are the ones that make content go viral.

  • Lengthy articles, approximately more than 3,000 words
  • Use images and infographics
  • How-to articles
  • content gets promoted for several days or weeks

3. Keep your audience engaged – identify the right audience for your content. Crafting content without your target audience in mind is like getting information about basketball from a PRO skater.

4. Blog the right way – don’t post article just for the sake of keeping up with a weekly routine. Don’t post articles that are not polished or lack valuable information.

5. Sharing your content – after creating a good content it’s time to expose your content to your audience. Once your content becomes viral, it will increase your brand exposure as well as credibility if a lot of people share your content (vouch). You can start by sharing your content in popular social media platforms like Facebook, tweeter, LinkedIn, etc.

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Reasons That Prove Why Infographics Rock

By SEOPartner

Source: https://blog.ahrefs.com/infographic-link-bait/

Infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. In other words, an infographic collects data, organizes it, and turns this information into an easy to understand visual, such as a chart or map. Below are some of the best points why people love sharing and creating infographics.

Why Infographics Rock

Why Infographics Rock

  1. Infographics are best content types for non-writers.
  2. Based on recent studies, they attract more links than standard text-based posts. 90 percent of the information that people remember is based on visual impact, which is why infographics are a great information teller.
  3. Infographics are created to be shared and users can embed it to their other sites.
  4. Republishing infographics is not a problem, whereas Google penalizes duplicate content.
  5. Infographics make it easier to create an impact in your niche.
  6. They offer multiple opportunities to get published and featured on other website.

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Visually Appealing Content: The Ultimate Guide

By SEOPartner

Source: http://www.quicksprout.com/2015/03/20/the-ultimate-guide-to-creating-visually-appealing-content

Visual content pieces generate more backlinks than any other type of content. They help increase search engine rankings and overall readership numbers.

Create visually appealing content

Create visually appealing content

Visuals are the key to success online
– Images make up 63% of social media.
– Visual content make up 66% of updates in social media.
– 94% more views are what content with relevant images get.
– 150% more retweets are acquired by images on buffer.
– Studies show that 80+% of the respondents in the surveys point to images as the most important aspect of social marketing optimization.
– A recent research done by experts also showed that visuals are processed by the brain 60,000 times faster than text, and about 90% of information that is sent to the brain are visuals.

Types of visual content
– stock photos/creative photography
– screenshots
– infographics
– video
– charts/graphs
– memes
– cartoons/comic strips
– visual note-taking
– miscellaneous graphics

Rule of thumb
– NEVER use images that are irrelevant.
– ALWAYS keep the image size in mind.
– NEVER use too many stock photos.
– DO NOT add an image just for the sake of having an image.

Tools you can use to create visual content
– Canva
– Powerpoint
– Skitch
– Befunky

Some tips in creating appealing visual content
– Use grids to put up a collage of many images.
– Utilize filters to make your posts more recognizable to users and for branding purposes.
– Use fonts and color that identify your brand/brand name.
– Pick an intersting stock photo.

Color usage
– Red: excitement, youth, bold
– Blue: trust, dependable, strength
– Purple: creative, imaginative, wise
– Green: peaceful, growth, health
– Orange: friendly, cheerful, confidence
– Yellow: optimism, clarity, warmth
– Gray: balance, neutral, calm

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