OTR2015v

Source: http://www.quicksprout.com/2015/03/20/the-ultimate-guide-to-creating-visually-appealing-content

Visual content pieces generate more backlinks than any other type of content. They help increase search engine rankings and overall readership numbers.

Create visually appealing content

Visuals are the key to success online
– Images make up 63% of social media.
– Visual content make up 66% of updates in social media.
– 94% more views are what content with relevant images get.
– 150% more retweets are acquired by images on buffer.
– Studies show that 80+% of the respondents in the surveys point to images as the most important aspect of social marketing optimization.
– A recent research done by experts also showed that visuals are processed by the brain 60,000 times faster than text, and about 90% of information that is sent to the brain are visuals.

Types of visual content
– stock photos/creative photography
– screenshots
– infographics
– video
– charts/graphs
– memes
– cartoons/comic strips
– visual note-taking
– miscellaneous graphics

Rule of thumb
– NEVER use images that are irrelevant.
– ALWAYS keep the image size in mind.
– NEVER use too many stock photos.
– DO NOT add an image just for the sake of having an image.

Tools you can use to create visual content
– Canva
– Powerpoint
– Skitch
– Befunky

Some tips in creating appealing visual content
– Use grids to put up a collage of many images.
– Utilize filters to make your posts more recognizable to users and for branding purposes.
– Use fonts and color that identify your brand/brand name.
– Pick an intersting stock photo.

Color usage
– Red: excitement, youth, bold
– Blue: trust, dependable, strength
– Purple: creative, imaginative, wise
– Green: peaceful, growth, health
– Orange: friendly, cheerful, confidence
– Yellow: optimism, clarity, warmth
– Gray: balance, neutral, calm

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