Source: http://yourstory.com/2016/01/visual-content-marketing/
If today’s consumers are exhibiting shorter attention spans, then it may be because something else is increasing—and that’s their visual IQ. Here are key points that will convince you to strengthen your content marketing strategy by playing up the visual cues.
Visual content dominates
Social networking sites Instagram, Pinterest and YouTube recorded the highest percentages of active users since 2014 thanks to their visuals-rich platforms.
Content with video is gaining the upper hand in Facebook. There has been a 94 percent increase in the number of videos posted per person in the US, and a 75 percent increase globally.
On Twitter, tweets containing photos receive 313 percent more engagement, and retweets of such posts increased by 52 percent.
Tweets that have vines engage people more (313 percent) and get retweeted more (52 percent) than tweets with single images only.