SEND ME REGULAR NEWS UPDATES

How Does Moz’s New Spam Score Work?

By SEOPartner

Source: https://moz.com/blog/spam-score-mozs-new-metric-to-measure-penalization-risk

Spam score works by collecting the amount of spam flags from a subdomain. These subdomains are crawled by Moz web index aka Mozscape. Spam score can be accessed using OpenSiteExplorer which includes pages and subdomains linking to your site. This tool is only available for PRO subscribers but you can also test it with a free trial.

Moz Spam Score

Moz’s new spam score

When to use Spam Analysis?
– If the site is targeted by negative SEO
– Unnatural link building practice
– Disavowing links
– Link audit and evaluation

Some Spam Flag details that you should know
– Low Moztrust or Mozrank which is an indication that a site is not trust worthy
– Diversity of links is low
– Unnatural ratio of Dofollow and Nofollow links
– Low amount of branded anchor text used
– Thin content
– External and internal link ratio (too many outbound links or too few internal links)
– Ratio of anchor text and content inside the page

Get Quality Search Engine Optimization Service HERE

Assess The Value Of Your Website With These 6 Metrics

By SEOPartner

Source: http://www.searchenginejournal.com/6-important-metrics-assess-growth-value-quality-site/124166/

The following metrics will help you assess and analyze the situation and value of your website.

Assessing your website's value

Assessing your website’s value

  1. Referring Domains – Focus on getting links from high authority websites as this offers greater value to your site than having many ordinary links.
  2. Link Velocity – Spikes in a link velocity chart can mean that your content strategy is working.
  3. Traffic Growth – Data from Alexa Traffic will help you determine which sites are the best in your niche, assess audience behavior, and compare traffic fluctuations.
  4. Social Visibility – This metric can help you determine the best social media platform for your business. From there, you can come up with a solid media strategy that will keep your audience interested.
  5. SEO Visibility – With this metric, you can determine if your site has been penalized, to come up with a great pitch for your business, and to compare competitors.
  6. Site History – Checking the site’s history will reveal past website actions, marketing techniques, and content changes.

Get SEO help HERE