Your website should be regularly optimized for search engine visibility as well as for maximum conversion. Here’s a checklist for thoroughly examining your online asset for effective SEO and CRO (conversion rate optimization).
Test the navigation. Analyze where people are leaving your site.
Find the most effective CTAs. Experiment with details until you find the one that works best.
Determine your site speed. It shouldn’t take 2 minutes to reach a signup form, CTA or other conversions.
See how well it performs on mobile. Use different devices to find out the site’s mobile responsiveness.