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How To Get Great Results From Outsourced Content

By SEOPartner

Source: http://www.entrepreneur.com/article/250487

Business owners know very well that they may need to don several hats at once, at any given time, and creating content for their own websites is highly likely to be one of the tasks that they must take on.

However, should they decide to outsource content creation, there are a number of ways to ensure that they emerge from the whole process with quality content and great results for their business.

  • Hire an excellent content developer. Find the right one by assessing their website, seeking out writers that specialize in the industry, and carefully going over references and work samples.
  • Figure out the kinds of content that you should outsource. Determine the types of content that you should get a professional writer to put together (copywriting for pay per click ads, social media updates, press releases, newsletters, website and landing page content, etc.).
  • Put down a plan for managing the writer (or team of writers) and set up workflow patterns and protocols that they should adhere to (deadlines, templates, delivery, etc.).
  • Evaluate the advantage your business receives from the outsourcing strategy. Observe the kind of value that outsourcing provides (increased time for operations, improved audience reach, etc.) and identify any issues that arise so you can adjust your strategy accordingly.

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What Are The Best Types Of Content To Present On Your Blog?

By SEOPartner

Source: http://www.business2community.com/blogging/from-pillar-to-post-7-ways-to-vary-your-blog-01321286

When building a blog for your business, you have to think about the effect they will have on your readers and, in turn, the response that your audience will give to your content.

It’s best to stick to specific types of content — 7 in all — that can effectively accomplish important things for businesses: engaging the consumers, keeping them informed, and helping them create stronger connections to your brand.

  • Pieces that answer common questions are always popular among readers as they can be the best sources of the information they need about your business, especially for new or potential customers.
  • Case studies and press releases help promote your own work, keep readers updated on your latest achievements and developments, and reinforce your marketing and promotional campaign.
  • Pillar posts are evergreen types of content that show how your company meets its goals and objectives; they are shareable, they motivate readers to perform actions, and they provide quality through time.
  • Articles with lists provide an easy and organized way for consumers to receive helpful information—and if you’re really bent on providing value, make sure to increase your word count, taking care to write well-detailed yet clear pieces, so that you can offer more benefits (as some lists tend to be quite short).
  • Surveys and polls invite your audience to share their own opinions—something that consumers appreciate. It’s also a good way to tap into your customers’ perspectives, which can help you improve and enhance your processes for even better results.
  • Commentaries on crucial issues are excellent ways to share your brand’s stance or take on important events and matters within your niche. Make sure to stay relevant to the topic, truthful to your company philosophy, and respectful of readers’ own opinions or actions—and write with a genuine intention to contribute to the conversation.
  • Authoritative posts that touch on trade secrets are useful in helping build your customers’ trust in your business. By offering valuable insider information that gives readers an advantage, you are making a name for yourself as a credible, sincere and professional company.

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Key Elements Of A High Quality Website

By SEOPartner

Source: https://topnetseo.com/10-steps-to-best-website-infographic/

A good online post requires an original and effective content. This is what the audience looks for all the time, if the content is worth viewing and sharing. Take a look at some of the key elements of a high quality content and tips in making your content shine.

1. Significance and perspective – Focus on developing content for users, not search engines
2. Length of content – Focus on developing longer content.
3. Visuals – Include an image or a video for each new chapter of your post.
4. Read your content at least twice before you publish it. Hire an editor to proofread and edit your post.
5. Use shorter sentences, paragraphs and active verb forms. Remove all clutter, unnecessary words and limit the use of adverbs/adjectives.
6. Use H1/H2 tags, number lists and bullet points to break down your content. Keep sentences and paragraphs short. Use bold and italics to highlight important parts.
7. Focus on writing detailed, well-researched posts. Give examples to support your points.
8. Make use of social media. Place your social media sharing icons visible on the page and include call-to-action for people to share.
9. Focus on building a nice internal link architecture.Never link to unrelated pages.
10. Spammy unrelated comments might hurt your ranking while quality thoughtful comments help you rank better.

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