User Experience or UX has always been known to concentrate on the target market’s preferences, while SEO’s focus is on how to make websites visible on search engine results. Some find it difficult to marry the two but with the tips collected below, you can make UX and SEO work beautifully together and boost your website’s performance.
User experience and SEO
1. Make content highly readable.
- It’s imperative that the content you produce is relevant, high quality and engaging – all these make for positive UX and can boost SEO. Good quality is consistently effective in increasing a website’s authority for search engine and gaining users’ appreciation.
2. Create for the market.
- According to Google whether you have UX or SEO in mind, aiming to satisfy your target audience is key.
3. Make you content visually appealing.
- Studies show that majority of online users prefer visual content such as videos and infographics, as well as articles supported by original images; it’s not just a preference really; people process information with visual elements so much faster than pure text. When you churn out visual content, such as an article with images, do achieve balance and make sure the visual elements aren’t too big and don’t slow down page loading time.
4. Usability
- The functionality of a website and its pages are crucial to UX and SEO; easy navigation, proper menu functioning, and internal link structure affect the engagement of users. Likewise, sitemaps are useful both for users and search engines, ditto with accessibility.
5. Have conversion in mind.
- You can retain users on your website if you direct attention toward navigation and user paths as both of these lead to conversion. For both UX and SEO, the goal is to lock users in so they will act favorably toward the business and become loyal users.
SEO is focused on traffic generation for high rankings on search engines, but UX is what makes all that traffic truly count in achieving business goals; therefore, don’t think them separate things, rather, combine them effectively for the complete benefit of not just your website, but your business.