Source: http://www.jeffbullas.com/2015/12/09/9-steps-prepare-website-winning-seo-campaign/
Are you certain your website is ready for an SEO campaign that will optimally benefit your business? Most websites are not, so, to help you perform a proper evaluation to see if your website is ready to launch a winning SEO campaign, here are the 9 vital steps to follow.
9 steps to prepping a website for an SEO campaign
1. Check if the website is functioning properly.
- This basically means you have to manually check every page and feature to see if it’s doing what it’s supposed to. Likewise, test if it displays correctly on various mobile devices and web browser, see if pages don’t display 404 errors, check how quickly pages display, and keep an eye out for broken links.
2. Examine your website design.
- See if it’s easy to navigate and people automatically know what the website is for. Also, make sure that it’s pleasing to the eye and has all credibility elements.
3. Check for mobile-friendliness.
- This is a must because more and more people use their mobile devices to get to the digital realm. Your website needs to be ready for this preferred mode of use.
4. Have content ready.
- Your content should effectively present who and what you are. Therefore, create an “about” page, provide your contact details, state the value you can deliver, and provide accurate description of your services and products, demo videos and case studies, and even reviews, testimonial or feedback.
5. Differentiate your business from your competition.
- Don’t shy away from comparing your business to similar operations and pointing out the better value you can deliver. Your website is the best place for this strategy, so use product review comparisons, price comparisons, and product or service features comparisons to your complete advantage.
6. Use only the highest quality images or photos.
- Don’t think for one second that people won’t care about images – they do. If you’re hoping to sell on your website, you need to be using high resolution images that provide potential buyers the clearest idea of the investment they’re considering to make.
7. Concentrate on conversion.
- You need to make sure that you’re not just attracting people but you’re persuading them effectively to act toward the best advantage of your business. Examine the efficacy of your CTAs by conducting A/B tests.
8. Create a blog.
- If you don’t have one, create one, for blogging is a powerful tool in establishing authority while creating vital connections with people that can grow your business.
9. Link with social media.
- Build up your social profiles and fan base early so you have a community to share your content with and generate strong social signals for your SEO campaign. However, don’t be in all social media channels, see which platforms your target market really uses so you don’t waste precious time on something that doesn’t yield great results.
For a winning SEO campaign, preparation is key. So, make sure that your website is properly prepped for this marketing strategy.