One of the best ways in order to stand out from the competition is to check their strategies. Luckily, there are tools that can be used for comparing content marketing. Below are some of the following.
Tools to compare competitor’s content marketing
Socialcrawlytics.com – One of the best established social share counting tools. Socialcrawlytics allows you to analyse the social sharing performance of any given URL. By evaluating, you can begin to determine what content is getting the most traction on which social network and how it is performing versus objectives.
Quick Sprout – Quick Sprout is an all-round website analysis solution but has a number of very useful features that provide useful insights into how content is performing. Some of the features include simple and succinct visuals.
BuzzSumo – BuzzSumo provides much of the functionality offered by Socialcrawlytics and Quick Sprout, the tool’s simplicity, ease of use and speedy performance means it still offers some really useful insights for those looking for a quick snapshot of how a website or web page’s content is performing across multiple social channels.