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How To Effectively Carry Out The Long-tail Keyword Targeting Approach

By SEOPartner

Source: https://searchenginewatch.com/2016/03/01/six-ways-to-improve-your-micro-targeted-long-tail-keyword-strategy/

Still focusing on head terms in your SEO? Users these days are adjusting their queries to more conversational searches. They look for answers, not keywords so it’s time to optimize your site for long-tail terms. To effectively execute this approach, here are some points to consider.

Long-tail keyword targeting

Long-tail keyword targeting

1. Shift slowly

  • Long-tail keywords will convert better but don’t entirely replace your head terms.
  • Consider long-tail keyword optimization supplemental.
  • Head terms are still the key to phrase-level micro-targeting.

2. Keep in mind that searches are unique.

  • Every customer will search in a different way.
  • Find the commonalities or trends in searches.
  • Optimize phrase and expression trends within your long-tail terms.

3. Use several keyword research tools.

  • Don’t stop digging too soon.
  • More keyword discovery means better chances to find a trend.
  • Combine tools to diversify and expand your keyword pool.
  • Compare keywords with competitors.

4. Pay attention to common phrases or expressions.

  • Discover similarities between keywords so you can narrow your options despite the variety of keywords.
  • Put expressions together in usable combinations.

5. Analyze and adjust.

  • Check current content on site before jumping into new content creation.
  • Adjust existing pages, from title tags, H1 tags, alt tags, etc to contain the micro-target keyword phrases.
  • Optimize content and elements that are already live on site.

6. Craft your content

  • Make specific and unique content targeting your long-tail expressions.
  • Organize your long-tail terms into relevant categories.

The long-tail keyword targeting is a simple approach that can drive your site up on search results.

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Bring Organic Traffic To Your Site Using Long Tail Keywords

By SEOPartner

Source: http://searchenginewatch.com/sew/opinion/2429048/how-long-tail-keywords-can-drive-traffic-in-organic-search

When organic search is in the line, you as a webmaster or business owner must find unique tactics in order to achieve good organic results to your pages. There should be a supportive approach when executing your marketing methods to transform an engaging conversation into a positive customer experience. Below are some reasons long tail keywords play a vital role in this form of marketing:

1. In SEO, using long tail keywords is considered as the life blood in terms of organic search. It has been proven that when users use precise search phrase, they present exactly what they intend to purchase or acquire. The key is uniqueness. Choose the right terms or phrase intelligently.

2. In terms of marketing campaigns, relevance must be on top priority. One must realize that the tools being used in the marketing engines each has a message to deliver. There’s content, readers, personalized messages and user comments among others. To reach your marketing goal, make sure your long tail keywords aims for consistency and continuity. Keep in mind that by using long tail keywords, you are wooing your customer. This is the first step. So make sure you are able to deliver the right message to them.

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Why Keyword Impressions Are Important

By SEOPartner

Source: http://www.interactivecleveland.com/blog/seo/why-do-impressions-matter

In the digital advertising world where everything is measured, marketers and business owners tend to forget about measuring brand awareness. It is as important as measuring conversions.

Using Long-tail Keywords

It is important to keep track of your best performing keywords. However, it is also beneficial to check on long-tail keywords because they provide great opportunities.

Measuring Impressions

Check your Google Webmaster Tools to check for increase and decrease. Tracking this in necessary if you are doing content marketing. This kind of marketing is generates a lot of long-tail searches, leading to clicks and awareness.

Ways to Improve Your Impressions:

1. SEO and Content Marketing
2. PPC Advertising
3. Remarketing
4. Email Marketing
5. Sponspored Content
6. Dispaly
7. Social Media Advertising

These strategies help generate awareness and increase sales, but they take time. Run these for at least six months to see results.

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Long-Tail Keywords’ Benefits

By SEOPartner

Source: http://www.searchenginepeople.com/blog/15085-long-tail-keywords-benefits.html 

In recent years, we’ve witnessed how SEO evolved and several major algorithm updates have changed the landscape of online businesses. Using long tail keywords may not be as easy as it sounds but putting effort and focus on it may reap great benefits.

1. Purchasing Cycle And Visitor’s Intention To Buy
– When you optimize your keywords and use long tail terms, you are likely attracting a visit from a visitor with a specific product or intent in mind. This brings him/her closer to buying that product. For example, a user is user looking for a specific item such as “men’s X-Brand running shoes” or “X-Brand size 12 running shoes. When you use such kinds of keyword, you are attracting him to buy it as opposed to keywords that are generic or shorter such as “running shoes” or “colorful shoes”.

2. Conversion Rate
– On top of the user’s willingness to buy, using long tail keywords has a better conversion rate compared to generic ones. Make these keywords more specific because putting the users closer to making a purchase will eventually increase leads and may generate a sale at that moment.

3. Optimized Rankings
– Always remember to optimize your keywords in your content. Put equal emphasis on longer tail keywords because this produces easier and quicker ranking results. Take good note of the basic SEO practices because this has an effect to your rankings. Do not rely entirely on keywords because SEO is composed of a collective effort.

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