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What Copywriters Can Learn From Novelist Kurt Vonnegut, Jr.

By SEOPartner

Source: http://blog.hubspot.com/marketing/kurt-vonnegut-guide-copywriting

Well-loved novelist and satirist Kurt Vonnegut, Jr. knows a thing or two about capturing the attention, interest and respect of the reader.

Here are 8 lessons from his essay “How to Use the Power of the Printed Word,” published in 1985, that are still relevant for copywriters today.

Kurt Vonnegut, Jr was known for his works using dark humor and social satire.

Kurt Vonnegut is known as one of the great American writers of the 20th century.

  1. Great writing comes from genuine care.

According to Vonnegut, the key to writing well is to find a topic you really care about. But how can this be realistic for copywriters? The answer is research. The more you know about the subject, the most you can be passionate or hones about writing about it.

  1. Don’t ramble.

Be straight to the point.

  1. Write in clear, simple language.

Simplicity of language is sacred. Use words and sentences that your reader will easily understand.

  1. Edit mercilessly.

No matter how in love you are about a sentence that you wrote, don’t hesitate to cut it if it doesn’t contribute to your purpose.

  1. Be true to our voice.

For a copywriter, the innovation is to choose or create a persona, and write consistently according to the voice of that persona. It will give your content a unique tone.

  1. Throw fluff away.

Just say what you are meaning to say. It shows your respect for your readers’ time.

  1. Have mercy on your readers.

Scratch that long-winded copy, no matter how beautiful it sings to your ears. Your concern should always be the convenience and understanding of your audience.

  1. Offer value.

Your content will only matter is it’s going to be helpful, relevant and entertaining for your target reader. It should answer the question, “What’s in it for me?”

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A Valuable Lesson That Content Marketers Can Learn From Comedians

By SEOPartner

Source: http://www.business2community.com/content-marketing/what-do-comedy-and-content-marketing-have-in-common-01375615#fYp5A0LMYChtM5jv.97

Effective content needs to be relevant, engaging and entertaining. It shouldn’t be a sales pitch, but rather an avenue for building relationships with your audience. When you have good content, you drive more traffic to your site. And the more qualified leads you have as visitors, the higher your chances of turning them into loyal customers.

If you want to create and deliver effective content, you might want to take a few cues from the art of comedy. Content creation is serious business for comedians.

comedian on mic

Comedian on mic

Comedy has many genres and techniques. One method you can use for content marketing is observational comedy. A successful comedy act is built on this basic premise:

  • The comedian picks out an ordinary phenomenon—something that happens from “the backwaters of life.”
  • This phenomenon is so ordinary and can happen almost everyday, to the point that people mostly take it for granted and is rarely discussed or even noticed.
  • The comedian then makes a statement or observation about that phenomenon.
  • The jokes within the observational framework often start with: “Have you ever noticed…”

How can a content marketer apply the observational comedy technique in his or her content strategy? Here are some action steps:

  • Look for topics that your audience can really relate to. The topic can be a situation, problem, question or challenge that happens in your business on a daily or frequent basis. These can form the basis of your next “observational” piece of content.
  • Realize that what might seem as old hat to you, like the everyday things that you face in your business, can give your audience new information or new insights that they can find useful.
  • Acquire the comedian mindset. Great comedians are always on the lookout for great material. Many of them have notepads in their pocket or use their phone to write any inspiration or concept that come up to them in the middle of the day. As a content marketer, make content material gathering a part of your everyday life.
  • Talk about it! Now that you’ve collected your observations and formed your own take on it, it’s time to share it to your audience and see if they will appreciate your “punchline.”

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Useful Tips For Writing Gripping Headlines, Tweets and Other Short Copy

By SEOPartner

Source: http://www.sitepronews.com/2015/11/09/3-sneaky-tips-for-writing-compelling-tweets-headlines-and-other-short-copy/

According to Track Social, the optimal number of characters for a tweet to gain retweets is around 71-100. For Facebook, posts that have 0 – 70 characters are more likely to gain the most likes and comments. Regarding emails, industry experts recommend that you always keep your subject line to 50 characters or less.

short copy writing tips

Useful short copy writing tips

But how can you create interesting headlines, posts or any type of copy in just 50 to 100 characters? The trick to this is to remember that short copy isn’t always written to make a sale. What you should aim to get is a click. As such, your short copy, which includes your tweets, social posts, email subject line, and PPC ad, should be designed to be interesting enough so that the reader will want to get more information.

Below are some tips and tricks you can use to in writing compelling short copy:

• Omit some details from your copy. Come up with a copy that leaves your reader no choice but to click on the link you shared. Realtors have also used this trick for years when sharing home listings. They leave out a vital bit of information so that the interested buyer has to contact them. Take the cue and apply this to your short copy as well.

• Take some information out of context. Play a bit with your headlines, bullet points, social posts and other short copy so that you can build interest. When creating copy, include just the juicy bits and pieces. Don’t try to provide all of the information they may want or need to know about immediately.

• Use pronouns instead of nouns. As much as possible, use “these’, “this”, and “it” instead of nouns on your copy. When you use pronouns, the reader will be intrigued to find out what particular product or service you are referring to. Being vague induces a need to know within your visitors and they will click the link you shared because they want to solve the mystery.

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What Good SEO Copywriting Consists Of

By SEOPartner

Source: http://www.sitepronews.com/2015/09/07/the-5-pillars-of-great-seo-copywriting/

SEO copywriting is the process of producing compelling content that people want to spread across the Internet by linking to or sharing it. Many experts regard SEO copywriting as a complex business that enables brands to do everything from boosting their authority to getting new end users.

SEO copywriting is made up of 5 key mainstays. These are:

  • Content. As always, content is king. A high-quality, unique, well-written content is important in SEO copywriting since this appeal to search engines, earns a higher SEO or site ranking and helps a page improve its domain authority.
  • Headlines or titles. Titles are the central part of an article and the best ones have the potential to pull readers in and keep them interested. To have a good headline, make sure that the important keywords appear early in the title. Make sure the headline of the article is also readable to both people and search engines since this can help the page rank higher in search engine indexes and earn better external links.
  • Keywords. Keywords play a crucial role in ranking, optimizing and targeting content. SEO copywriters use keywords to build articles, blog posts, podcasts and social media posts to craft high-quality pieces. These keywords are naturally assimilated in the content to make it more attractive to and be easily detectable by search engines and to ensure that it shows up in relevant search engine queries. The best SEO copywriters know how to use keywords to boost rankings while not being guilty of “keyword stuffing”.
  • Links. An important pillar of SEO copywriting is linking well. And how do you link properly? This entails including high-quality links throughout the text, attaching them to the most appropriate anchor text and providing natural links to interior pages of the home site or other relevant sites. When you have good links, a great SEO campaign can effectively increase the authority of web content and help it appear more readily in various search engine results and get more high-quality external links.
  • Meta descriptions. A meta description summarizes the page’s content so that visitors can quickly decide which of the numerous search engine results will best answer or satisfy whatever they are looking for. Meta descriptions do not serve any ranking purposes but they do help and attract potential readers and customers since they provide a quick preview of coming attractions.

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Headline Writing Tips And Tools For Content Marketing Success

By SEOPartner

Source: http://contentmarketinginstitute.com/2015/08/headlines-tips-tools/

The headline is just one line but it plays such as powerful role in content marketing. That’s why writing this little item can be deceptively complex.

headline writing tips

Headline writing tips

Tips:

  • Try many variations and solicit opinions from other experts.
  • Use a title evaluation scorecard (such as the Content Marketing Title Evaluation Scorecard from Roger Parker).
  • Implement A/B testing.

Tools:

  • Hemingway Editor App: Analyses your copy.
  • AtomicWriter Lite: Rates headline readability and language.
  • The Readability Test Tool: Tests readability of your copy.
  • CoSchedule’s Headline Analyzer – Analyzes social share ability, increased traffic, and SEO value.
  • Emotional Marketing Value Headline Analyzer – Analyses the emotional impact of your headlines.
  • HubSpot’s Blog Topic Generator – Provides headline ideas.
  • Cliché Finder – Uncover clichés in your writing.
  • King Sumo’s Headlines – Evaluates headline performance according to website traffic.
  • Optimizely – Automates your testing processes.

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Improve Online Sales With Quality Copywriting

By SEOPartner

Source: http://www.business2community.com/consumer-marketing/warning-these-copywriting-tips-will-skyrocket-your-sales-online-01279958

Improving your sales online can be easily achieved through excellent and carefully crafted copy. On the other hand, if your sales page is poorly written, chances are you’ll get very little to no sales at all. To avoid this from happening, here’s a list of copywriting tips that will skyrocket your sales online:

Tell stories

When creating a copy, applying this rule can help your audience envision themselves as the main character of your story attracting them and making the story even more interesting and relatable.

Increase the value of your product in your reader’s mind

To do this, you don’t have to actually improve your product, you only need to talk about their problems. Do not simply remind them of the problem, rub it in to their faces so they can recall the frustration and the pain of having been placed into that specific situation.

Strategic placement and usage as well as number of appearance of your call-to-action

For call-to-actions to actually increase in effectiveness, add it multiple times in your copy.

The more value your product can provide to your audience, the better.

Always remember that selling isn’t always about how amazing your product is, but about how much value your customers can get from them.

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5 Tips To Make Your Content More Suited For Mobile

By SEOPartner

Source: https://econsultancy.com/blog/66669-five-tips-on-writing-content-for-a-mobile-audience

People are now accessing the Web via their mobile devices more than other platforms. So it’s important to structure your content in a way that makes it more engaging for mobile users. Here are 5 tips to do just that.

More and more people are now consuming content via mobile.

Content via mobile

  1. Eliminate clutter. Avoid long-winded statements. Make your point quickly before your audience loses interest.
  1. Create content that is easily digestible. Use bullets, subtitles, graphics and call-out quotes to cut through blocks of text.
  1. Write spot-on and hard-hitting headlines. Keep titles within 8 to 12 words for better readability and SEO.
  1. Add mobile-friendly links within your content to increase interaction and add value for your readers.
  1. Make analytics work for you. Monitor, measure and analyze the response you get from your mobile audience and use that information to constantly improve your strategy.

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