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Dos and Don’ts to Improve Your Content

By SEOPartner

Source: http://www.business2community.com/content-marketing/5-simple-questions-to-ask-for-better-content-creation-01264760

Effective content makes the buyer’s journey clear, convenient and enjoyable. Add that “wow” factor to your content by considering these following dos and don’ts:

Content dos and don'ts

Simple tips to make better content

Do:

  1. Find out what your audience likes.
  2. Know what they love.
  3. Discover the things that make them feel angry, annoyed or frustrated.
  4. Present them with inspiring thoughts.
  5. Provide them value, by offering solutions and showing that you care.

Avoid:

  1. Rambling statements.
  2. Focusing solely on you.
  3. FAQs that don’t give practical answers.
  4. Making content without value for the reader.
  5. Content that isn’t easy to share or scan.

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How To Write Better Blog Titles

By SEOPartner

Source: http://www.vervesearch.com/blog/5-tips-for-writing-brilliant-blog-titles/

Titles can make or break your blog post. Get the right response for your content with the following action steps on writing titles:

how to write blog titles

Better blog titles lead to better results.

1. Engage your reader.
Use a title that creates intrigue, moves their emotions or drives them to take action.

2. Answer: “What’s in it for me?”
The title should make it obvious to the readers what value they could expect to get from the content.

3. Avoid lengthy titles.
Keep your titles within or below 70 characters, which is Google’s display limit, so it appears in full in search results.

4. Use keywords strategically.
Insert your keywords but make sure it is for the benefit of the user and not the search engines.

5. Study the craft.
Title writing is both art and science. Study what works and learn from the examples of others.

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Copywriting Tips To Ramp Up Your Conversions

By SEOPartner

Source: http://unbounce.com/landing-page-copywriting/subtle-but-powerful-copywriting-tips/

With the fast-paced world today, you only get a few seconds to make a good impression online. With this, a powerful copy that can get big wins in converting prospects into customers needs to be seducing and interactive. To help improve your copy, check out these few tips.

Copywriting Tips To Boost Conversions

Copywriting Tips To Boost Conversions

  1. Attract your prospects with open loops.
  2. Be sure to make an irresistable first sentence.
  3. You can achieve maximum effect when using power verbs.
  4. Adhere to the AIDA formula.
    • Attention
    • Interest
    • Desire
    • Action
  5. Increase perceived value by reframing.

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How To Generate Great Content Ideas

By SEOPartner

Source: http://www.copyblogger.com/create-content-infographic/

Coming up with ideas for content can be real hard. Making sure that the ideas are compelling is even a bigger challenge. Here are some tips that will help you come up with great content ideas on a regular basis:

How to generate great content ideas

How to generate great content ideas

  1. Curate content.
  2. Ask the team to brainstorm.
  3. Get feedback, suggestions and ideas from your readers.
  4. Set up interviews.
  5. Invite guest posts.
  6. Write about case studies that show best practices.
  7. Write about case studies that show what you should avoid.
  8. Review products or services that relate to your field.
  9. Share the lessons you have learned.
  10. Share the failures you have experienced.
  11. Revisit a previous post and add something new about it.
  12. Get inspiration from movies.
  13. Discuss a TV show or event in relation to your topic.
  14. Discuss or recommend a book.
  15. Read comics and use the superhero story for your next story.
  16. Tine in to top trends in your niche and discuss them.
  17. Talk about a celebrity.
  18. Refresh your brain by taking a walk.
  19. Fuel you passion by watching a play.
  20. Get to know other cultures via travel, food, etc.
  21. Share a personal story.
  22. Recycle an old post and add a new twist.

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How To Make Your Website Copy More Persuasive

By SEOPartner

Source: http://copyhackers.com/2014/04/website-persuasion/

You can only say your website copy is effective if it has the ability to persuade people to take up your call to action. Try these top psychological hooks that can help your business receive the response you’re looking for.

How-To-Make-Your-Website-Copy-More-Persuasive

Make your site persuasive

1. Disrupt the though process of your reader, and offer a new perspective.
Example: Instead of simply saying, “$3 for 8 pieces,” try: “Just 300 pennies for 8 pieces… what a bargain!”

2. Use reverse psychology.
Example: “It’s time to make more profit in your business. But are you ready?

3. Bank on the fear of missing out.
Example: “Buy NOW, only 2 items left.”

4. Highlight the behavior you want them to exhibit.
Emphasize desirable behavior in your message and don’t mention negative behaviors (because just validates it).

5. Assign good traits to your audience.
Give your visitor a label, such as “Dear Startup Founder Looking Profitable Ideas,” or “You have what it takes to be a winner.”

6. Use a sticky story.
The most memorable plots are The Connection Plot, The Challenge Plot and The Creativity Plot.

7. Share a secret.
Example: “When you become a member, you get to know the 10 secrets of the most successful business owners.”

8. Make them follow the leader.
Signal yourself or your business as an authority, and show social proof that many people are following you. This is the Authority Effect combined with Herd Mentality.

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How To Make Content Irresistible: 10 Lessons From Print Magazines

By SEOPartner

Source: http://www.copyblogger.com/print-quality-content/

Print is timeless. Print is dead. Regardless of which camp you belong to, you can’t deny the fact that the printed page offers priceless lessons that you should consider to make your online copy irresistible.

print magazines

10 Lessons From Print Magazines

  1. Invest in unique, in-depth research to support your statements.
  2. Dig deep – don’t just echo what has already been said and look beyond the surface.
  3. Find the balance between using an impartial approach and injecting your personality in your writing.
  4. Know everything there is to know about the subject so you can produce meaty content.
  5. Inject your commentary, opinion or reaction to an event that’s connected to what you’re writing about.
  6. Be a storyteller.
  7. Build your story with facts; make it a habit to fact-check before publication.
  8. Include facts, figures, report, charts, examples and anecdotes to make your statements more specific.
  9. Develop your authority and credibility as a content source through education, experience and networking.
  10. Always, always watch out for grammar and spelling errors.

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Stop Being Boring With These 20 Writing Tips

By SEOPartner

Source: http://www.searchenginejournal.com/20-ways-never-write-boring-content/129018/

Getting the attention of a user isn’t simple. Content quality as well as excellent engagement techniques needs to be perfectly applied because we all know that the attention span of readers today ranges only from 2-5 seconds. This is you you need to say it quick and say it well. Here’s how:

writing tips

Writing tips

  1. Be entertaining – Go for highly interactive copy. If you’re bored writing it, your audience will be bored reading it.
  2. Be relevant and relatable – Entertain readers with content that connects with them in some way.
  3. Go for the flow – Outline your article so the reader flows rather than struggles while reading it.
  4. Make it fun – Make your unique story or voice shine; it makes your message more fun to read or listen to.
  5. Strive for authenticity – Prioritize topics that you know so much or you feel strongly about, because that will most likely be more valuable to your reader as well.
  6. Focus on your purpose – Always write according to a set objective.
  7. Be open for inspiration – Be creative, keep your mind open for new ideas that will help you create exciting content.
  8. Show your passion – When you’re passionate about a certain topic, that’s’ when your creativity, authenticity and expertise shine through.
  9. Interact with readers – Always be open to feedback, suggestions and opinions from your readers.
  10. Use the power of visuals – Make your message clearer and more interesting  using graphics, illustrations, photographs and other visual forms to accompany your text or as stand-alone content.
  11. Highlight urgency – Make your tone urgent. You want your reader to respond to your call to action now.
  12. Say something new – Add value to the conversation by contributing something new or unique.
  13. Make it specific – Make your requests clear and specific. Avoid vague statements and calls that confuse the audience.
  14. Make it useful – Write content that offers a solution or make your readers’ lives a bit better or lighter.
  15. Keep it simple and straightforward – Use direct, succinct writing. Being abstract distracts the reader and will make them lose attention.
  16. Ask questions – Punctuate your copy with questions that keep readers glued and interested to what you are trying to offer.
  17. Tell a story – Use stories to create an emotional connection with your audience.
  18. Be up-to-date – Share news, new updates and recent scoops so you’re seen as a go-to information source.
  19. Write in short blocks – Keep your copy readable by breaking your paragraphs into short sections.
  20. Keep it fresh – Boos your copy with an upbeat tone to keep the energy going and make your audience feel refreshed, not exhausted, after reading.

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