If what you write does not resonate with your target audience, it won’t convert any visitors into leads. Even if you have an awesome website design as well as a perfect SEO system that could bring a Star Destroyer full of consumers to your website. Star Wars can actually teach us a lot, from its Jedi mind tricks to its dark side scare tactics, it can teach us about writing persuasive web copy. Here are some of them:
SEO Writing Tips
Use positive language
– By using a negative tone, you give your audience something bad to remember for a while. Developing a negative association with your content is essentially the last thing you want for your readers.
Use the active voice
– Using the passive voice removes the power of action from the subject and can instantly ruin the meaning with convoluted turns of phrase. Using the active voice, on the other hand, will make your tone more direct, simple and easy to comprehend by your viewers.
Be authentic and believable
– Don’t put out claims that seem too good to be true and refrain from using salesy jargon.
Choose your titles wisely
– Since your title and your headline need to draw your readers to your webpages and also should be enticing enough to keep them reading, you have to put more effort into your page names, titles, and headlines.
Tell a story
– Storytelling is an excellent way to establish a connection with your reader and elicit emotion. Tell a story as emotional response can be the decider in changing site visitors to conversions.
Get to your landing page
– When you write, everything should be in focus, since your number one goal is to get your viewers to your landing by convinving them that the product/service you’re offering can give solutions to their problems.
Create scarcity
– Creating the feeling of scarcity for your product will enable you to take control of a user’s impulse to click away from an offer.
Target Millennials
– Online marketing success is driven by tech-savvy, Internet-dominating, information-processing machines.
Never stop adapting
– Internet technologies constantly change, and they do fast. So, it is vital that you stay on top of the latest trends for you to market in each space effectively.