Case studies can help you expand your market reach. But it has to be done right and not to be as boring as hell.
Write interesting case studies
- Bank on suspense.
Craft a compelling and authentic narrative about your subject, and make sure your customers understand and relate to the outcome of the story.
- Answer the question: “What’s in it for me?”
Don’t use case studies to brag about your achievements. Instead, zoom in on the problem and share how the lessons in the story can apply to them, too.
- Make an impact with testimonials.
Let testimonials – real quotes from real people – do the talking.
- Use visual elements.
Add depth to the story with illustrations, photos of customers, product images, screenshots graphs, charts and photo quotes.
- Tell the truth.
Add credibility to the story by showing proof, such as company names, product shots and photos of people behind the testimonials.