With so many options for content that can be used to boost businesses, it can be tempting to provide them all—but that’s not always the best plan of attack since each one will require time, resources and strategy. Your best bet would be to focus only on the content types that are worth your while—ones that bring substantial ROI.
These specific content types bring great value.
E-books. This content type is one of the most labor-intensive and costly to create, but they are great at educating prospective customers about your service or product. You can receive money or customer information in exchange, and it helps you measure authentic interest in your business.
Infographics. These assets not only effectively tell stories and offer a wealth of data on the selected subjects, but they also provide plenty of linking opportunities.
Blog posts. These are meant specifically to build awareness of your brand, serve as an information resource, and drive traffic to your online assets. Keep an eye only on meaningful metrics like returning visitors and bounce rate.
White papers. Not all companies may want to delve into these extensively researched documents, but their advantage is in allowing you to target more specific audiences and generate more valuable leads.