Most internet users do not read beyond the headline of an article. At the same time, people on the internet often use search engines to discover new information. As such, it is important to create headlines that not only grab readers’ attention, but will also be ranked highly in search engine results. Here are some tips to achieve those goals:
Tips On Writing Content Marketing Headlines
1. Know your audience’s preferred search terms, and create content based on those. Using the preferred keywords will make your content more visible to your audiences. However, don’t just write headlines and articles stuffed with keywords and jargon; make your content useful and relevant to your audiences.
2. Write a headline first and take note of your keywords. Doing so keeps you focused on your chosen topic and helps drive writing. Always keeping your keywords in mind also ensures that your writing efforts will pay off through your search ranking.
3. Revise your headline at least three times. To ensure that your headline will do well as a marketing tool, try rewriting it several times to figure out if there is any more to improve upon it.
4. Utilize social media to test the effectiveness of your keywords. Social media is a good place to easily test whether you have the best keywords for your content. Try posting your articles and see which headlines get the most number of shares or likes.