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Using YouTube As Your Top Marketing Tool

By SEOPartner

Source: http://www.convinceandconvert.com/social-media-research/youtube-marketing-strategy-a-top-priority-for-social-media-marketers/

Since streaming videos using mobile devices has become easier, more and more business owners nowadays are thinking about using YouTube as their top marketing tool. For social media marketers, videos are becoming hot and so, they make YouTube as their major channel in reaching out more customers.

YouTube marketing tips

Effective YouTube marketing

On the other hand, YouTube is also making extra efforts by improving their platform to ensure its accessibility and efficiency. This is in response to the increasing demand of people who prefer to watch videos than read blogs.

– YouTube video marketing is growing. More and more people are learning new and effective strategies to make their videos more engaging and interesting.

– More and more businesses are already using YouTube. More than 70% of businesses and companies are now making YouTube as their prime marketing tool which only shows that the old perception of videos being difficult and expensive is already fading and has now changed.

– Both B2B and B2C marketers are now using YouTube. According to research, almost an equal percent of B2B and B2C marketers are using YouTube. With this data, it is just right to say that YouTube is now one of the most effective marketing channels.

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SEO Guide 101: How To Create Optimized Videos On Youtube

By SEOPartner

Source: http://www.redsquareseo.net/blog/2015/07/23/seo-tips-for-youtube-videos/

Youtube has now become one of the most popular social media channel in the world by pioneering free video sharing. It has also become the starting point of some of the biggest and most popular celebrities that we know today. Top companies make use of Youtube too to advertise and promote their products and services. In order to achieve success in their video sharing platform, below are some of the best tips you can follow.

1. Keep in mind that users love to watch videos that are interesting and informative. These are the kinds of videos that you need to create. Always make your videos relevant, unique and shareable. The recommended video length must be at least 3 minutes which may include appealing images and graphics. Use a nice camera to record it and an efficient software to edit it.

2. Target good keywords. Do not use generic and simple keywords if your aim is to get to the top pages of Google. Include terms such as “tutorial, how to, review, fitness and funny as these terms are some of the most searched terms not only in Youtube but in Google.

3. In terms of descriptions, make sure you add your target keywords while making it informative. Place your keywords in the first part so that users can easily see them. Write your descriptions in a way that users can easily understand.

4. Make use of tags. Add 5-10 tags in your videos and make them keyword rich. Don’t forget to include your brand name and location as well.

5. In some territories, users appreciate it more if you can upload a transcript of your videos. Some users may have a hard time understanding certain languages so it’s best to add a transcript of the complete video to send the whole message across.

6. Take advantage of your social media networks. Emved the videos and write a blog post relevant to it. You may add your video link to your post.

7. Add more videos. At first, you may not be able to receive a lot of views. This takes time but as long as you keep your page up to date, more and more traffic will get in your way. Always remember to interact and engage your users. Ask them to link and share your videos and thank them in advance for doing so. Create a schedule of when you plan to upload videos. Give your viewers something they can look forward to and a reason to come back.

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