Source: http://searchenginewatch.com/sew/how-to/2396193/11-seo-tactics-you-need-to-know-in-2015
SEO is changing, and Google is constantly updating its algorithm. Below are 11 tips to help you refine your SEO in 2015.
Strategies for effective SEO in 2015
- Create solid content – Increase referral traffic and brand exposure by creating evergreen content.
- Get your company on the list – Get your site published on the “best” and “top 10” lists, and earn co-citation links.
- Get links from authority sites in your niche – Earn editorial links by creating amazing content that websites would want to publish.
- Try the Broken Link Building Method – Look for broken links on a site from your niche and recommend your site as the new destination of said link.
- Claim the links you deserve – Request a link from brand mentions and places where your content was used without attribution.
- Reach out to other sites – Send emails to relevant sites and request a link.
- Analyze your competitors – Review competitor links, and request links from referring sites.
- Focus on ROI – Instead of obsessing on your keyword rankings, focus on metrics that bring conversions.
- Base your SEO strategy on your target audience – Identify your audience using analytics data then create content for that audience.
- Optimize for other search engines – Don’t solely optimize your site for Google, as search engines like Yahoo and Bing may become the next big thing in search for 2015.
- Create a mobile strategy – Mobile should also be a part of your SEO strategy.