Source: http://searchenginewatch.com/sew/how-to/2397713/busted-seo-campaign-fix-it-with-3-easy-check
Below is a simple checklist to help you review your SEO campaign and identify which part of your campaign is not effectively working towards your success.
Checklist for your SEO
1. Initial Client Check
– Check for ranking changes that happened in the past
– Identify competitor sites and check their rankings on their top keywords
– Check keyword competitiveness
2. Tech Check
– Use “site:domain.com” to check if client’s domain is indexed
– Check the root domain if it’s using http or https, check the domain version if it’s using www and non-www
– Use “site:domain.com intitle:keyword phrase” to check if the website has a content for the targeted topic
3. Webmaster tools Check
– Check for manual action reports
– Check for other issues like duplicate title tags, Meta desc and other HTML issues
– Check if the website is mobile compatible
– Check for sudden increase or decrease on indexed pages
– Check robots.txt configuration if it’s blocking some pages
– Check for crawl errors, 404, 403, 500, etc.