Updating your website is very important for your business’ development. In doing so, make sure to avoid the following mistakes.
Properly update your website
1. URL structure is inconsistent
– When the URLs of your pages changes and no proper redirection is applied, the links you’ve built will no longer benefit your site. This can greatly lower your traffic and hurt your rankings.
– Apply 301 redirects on your existing URL structure to preserve the links you have built to your site
2. Site design is not SEO friendly
– The most visually appealing design is not always SEO friendly.
– Work together with your designer to come up with a balance between aesthetics and SEO.
3. CMS platform is not suited for the site
– Do the research when you plan to update your CMS. Seek out reviews from actual business owners who have used the CMS before deciding on anything.
4. Strategy is not constantly updated
– Do regular audit on your SEO structure to identify areas that are working and are harming your site.