Business owners are continuously striving to attain a balance between keeping tabs with the latest marketing trends and providing the best customer experience. If you wish to attain these goals, acquaint yourself with these digital marketing terms.
5 marketing terms to master
Call to Action
If you wish your target audience to participate or perform a particular action, you need to use a convincing Call to Action in order to encourage participation.
Conversion
Conversion refers to the transition of a potential customer into an actual customer and should be the goal of marketing efforts.
Online presence
Online presence is all about making your company’s information available online. Equally important as reaching the broadest number of people is selecting the right platform.
Customer Acquisition Cost
CAC refers to how much you need to pay to get a new customer. Often, a high CAC for average sales per customer indicates its time to revamp your program.
Remarketing
Remarketing refers to reaching out to customers who have previously interacted with your business. Using additional incentives, you can convert these customers to make a purchase.