Source: http://www.semrush.com/blog/5-step-competitor-analysis-strategy-never-fails/16878
Any marketing strategy should include an extensive competitor analysis. Below are steps you can follow to conduct an analysis on your competitors and find ways to boost your conversions.
- Determine the KPI that helps you identify profits and losses, and improve conversion.
- To achieve maximum revenue at minimum cost, divide your market into smaller groups based on their location.
- Utilize tools that offer optimized data analysis. These tools will help you identify which channel generates the most revenue for your competition.
- Don’t blindly follow any recommendation without testing the output.
- Continuously tweak and improve your strategies.