Source: http://www.searchenginejournal.com/6-important-metrics-assess-growth-value-quality-site/124166/
The following metrics will help you assess and analyze the situation and value of your website.
Assessing your website’s value
- Referring Domains – Focus on getting links from high authority websites as this offers greater value to your site than having many ordinary links.
- Link Velocity – Spikes in a link velocity chart can mean that your content strategy is working.
- Traffic Growth – Data from Alexa Traffic will help you determine which sites are the best in your niche, assess audience behavior, and compare traffic fluctuations.
- Social Visibility – This metric can help you determine the best social media platform for your business. From there, you can come up with a solid media strategy that will keep your audience interested.
- SEO Visibility – With this metric, you can determine if your site has been penalized, to come up with a great pitch for your business, and to compare competitors.
- Site History – Checking the site’s history will reveal past website actions, marketing techniques, and content changes.