Source: http://www.searchenginepeople.com/blog/16051-cro-mistakes.html

Conversion optimization can help business owners improve their reputation. However, there are cases when you make mistakes which can cause issues in your business. To avoid these mistakes, below are the most common conversion optimization mistakes you may encounter.

Conversion optimization mistakes

Copying Others – You may find articles online about the effectiveness of a certain strategy to optimize conversion. But, it is important to remember that your audience is completely different from the other company’s audience. Thus, you should only use their test results as inspiration.

Wrong CTA Placement – One of the biggest conversion optimization mistakes marketers make is placing their CTA button at the wrong place.

Not Running a Test – Never change something on your website based on the resources you find online alone, as it may not produce effective results. Take time to run a split test and find out which works best for your business.

Too Many Changes all at Once – It is also imperative that you slowly change items in order for you to determine how a certain change affects the performance of your site or business.

Ineffective Targeting – No matter how good your marketing strategy looks like, it will not give you good results if you ineffectively target your audience. You will need to target users according to certain characteristics that are related to your business.

Not Focusing on Customer LTV – Putting all your effort on driving conversions is one of the common conversion optimization mistakes. Instead, you need to focus on delivering your promises to your customers.

Being Satisfied Easily – It is important that you persevere and wait for the change to yield a positive result. It would also be smart to keep running other tests and find more changes that could bring in more sales.

Maintaining Unrealistic Expectations – It is important to remember that even the most minor improvements could greatly impact your long-term performance.

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