Years ago there are fewer rules and fewer penalties to worry about. Search engines are now more sophisticated which means you have to change some of your old habits. Here are 5 common mistakes most developers think still work on link building that would enlighten you.
Linkbuilding Mistakes
- The number of links matter as much as great links. Google cares about how many unique sources your links have and how relevant those are.
- Build links manually. It’s better to have links come naturally. All you need is to build a breakout piece of content, something that others would want to re-publish, reference, cite, quote, and attribute you. You will immediately earn a lot of inbound links.
- There is a penalty for each link building you do. Google will not penalize you unless you’ve done something flagrant. All you need is to get quality links from quality sources and not use spammy practices.
- It is an independent strategy. Without a doubt you will fail on building ranks if you think that link building is an independent strategy. It can, and should be included with your other strategies. You should put your focus on publishing quality content and its power to attract inbound links.
- It is all about links. Google search engine can now detect the mention of a brand name or author. This means that if you rely on links for your strategy, you should start building your own brand instead.