Source: http://www.sitepronews.com/2016/01/19/tips-for-perfect-call-to-action-to-boost-conversion-rate/
A call-to-action or CTA is an important marketing tool used by writers and web designers to elicit a response or evoke the desired action from a reader or website visitor. They are a crucial component of a website’s lead generation process, especially on the blog site. Without CTAs, people who visit your website or blog will have a hard time converting on your landing pages unless they happen to stumble upon them at a different date.
CTA creation tips
Here are some tips you can keep in mind to make sure you create persuasive calls-to-action all the time:
1. Pick the right eye-catching color and gradient. Your CTAs have to stand out and grab the attention of the readers. As such, avoid subtle colors like white, gray, and black. The CTA should be the first element visitors notice but make sure the color does not clash with the other elements of your webpage.
2. Place the CTA on the best location. Ideally, the CTA should be the most prominent button on a page so that it can get optimum visual focus and attention. A reader’s attention normally moves horizontally before going down vertically; as such, the most strategic locations to place CTAs should be on the headers, side-panels, and footer. However, consider testing what works with your visitors so that you can place the CTA where it can gain maximum attention.
3. Use the “You” strategy. Instead of telling visitors what to do, tell them what they can get. For example, if you want them to download your whitepaper, use words like “get insight on…” instead of using “download”. Make sure the CTA highlights the value it provides to the visitor instead of simply asking them for a particular action.
4. Make sure the CTA is action-oriented. The CTA should be simple, short, easy to understand and follow, universal, and placed just right. For best results, choose words that advocate actions and momentum. You can also use timing words such as “now”, “today”, and “for a limited time” so that you can create some sense of urgency in your visitors.
5. Place multiple CTAs. Finally, putting just one CTA on a page is so yesterday. Placing multiple CTAs on one page is an acceptable practice now. However, make sure that the CTAs don’t look crammed in and don’t compete with one another.