Source: http://bestwebdesignseocompany.com/creative-ways-for-gaining-traffic-from-google-search-properties/
Recognizing that the internet is a powerful place to build your brand and increase the awareness of your business is important. And to help you get more attention online for your business, here are some tips you need to know:
Google Search Properties
- Website
– improve site link structure by using specific keywords related to your niche
– improve titles and meta descriptions
– install google webmaster and analytics tools to monitor traffic and site issues
– boost page rankings by building backlinks to your site
- Socials
– upload videos, images and updates about your business on social media
– increase web presence for your local business using Google plus
- YouTube
– create branded youtube channel to upload videos about your business and expertise
– make sure that these videos are optimized with the right titles, descriptions and tags
- PPC
– improve your quality score to lower cost per click, then turn clicks into customers
– always be patient when testing PPC since it involves money
- Google places
– can outperform own website search
– makes your company more localized by listing operation address, phone number and reviews