Google is all for improving and enhancing user search experience. Which is why they recently announced their plans about doorway pages.
Doorway pages to be penalized by Google
– Google announced that it’s making changes to the algorithm to penalize doorway pages.
– They say doorway pages that are created mainly to boost rankings in search engines can have a bad effect in the quality of the user’s search experience.
– Doorway pages are different from landing pages. Landing pages provide value by giving useful information, while a doorway page is made simply to trick people into coming to a site by showing irrelevant information in the search results.