Source: http://www.searchenginepeople.com/blog/150421025-small-business-traffic.html
The first thing a business owner should do is to specify objectives and business goals. Having a plan keeps you focused, and you will be able to track your progress to see if a particular method is working or not.
Low budget tips for business owners
Your goals should be:
- Public Relation (PR) – contact a journalist and see if you can invest in an advertorial to build your brand.
- Credibility – as you build your brand and gain visitors you’d want to build trust. You can do this by creating articles about tips, knowledge sharing and insights. Be a reliable source of information to your customers.
- Traffic – gain exposure and traffic by ranking your key terms in Google Search Results Page (SERP). You can do this by earning links pointing back at your site.
Ways to increase traffic:
- Blogging outreach – search for blogs that would review your product to increase referral traffic
- Data – create infographic from captured data
- Broken link building – find old and outdated content then and replace it with a new updated one
- Link bait – making content unique and valuable can attract links. Viral posts are well liked by many. Examples are infographic, surveys, quizzes, etc.
- Surveys – use surveys to get attentions and create newsworthy results.