Source: http://www.sitepronews.com/2015/08/26/five-ways-to-generate-leads-from-your-blog/
When you start a blog for your business, chances are, you will think that your website will automatically experience a boost in leads because of this. Unfortunately, this isn’t always the case. There are approximately 200 million blogs in different niches online, and as such, you’ll be competing for the attention of your audience against these sites.
generate leads from your blog
To make sure that you can generate leads from your blog, follow the tips below:
• Focus on just one key niche. Don’t write about anything under the sun; this can turn off a lot of readers. Generally, when it comes to blogging, people only want to listen to a master of his or her field. As such, to get more leads from your blog, be specific. Focus on one key niche, target a particular section of your audience, and create a solid USP that can distinguish your blog from the other blogs in your niche.
• Present a clear offer. Create a page that is dedicated to explaining your offer and feature this prominently on your blog so that your blog visitors can see this and know the product or service you are offering.
• Make sure your articles constantly reference your offer. To get leads from your blog, keep in mind that relevance matters. Hence, it is important to have articles that are relevant to your offer. Make sure that your readers enjoy each article as well since the best time to remind them about your offer is right after they have read your post.
• Post only the right kind of and most relevant content. Resource posts, an ultimate guide and case studies from other sources are just examples of interesting and informative articles that can help you generate lead from your blog.
• Include long tail keywords. Finally, when writing your posts, make sure you use terms people in your niche usually search for. This can help you yield positive results and give you more leads for your offer.