Source: http://www.quicksprout.com/2015/03/06/how-to-improve-your-marketing-with-google-analytics-data/
Google analytics is a powerful tool you can use to monitor your site’s data. Gathering the right data you can use and applying the necessary adjustments to your site can help you get more visitors and conversions. Here are tips in using Google analytics data to improve your marketing strategy.
Google Analytics for marketing
- Connect Google Analytics with Google Webmaster Tools
- Check keyword rankings, clicks and impressions
- Look for keywords with the most impressions
- Improve CTR of these keywords by improving page titles and descriptions (55 characters for titles and 156 for meta descriptions)
- Use those keywords for alt tags, image titles, anchor texts for internal links and content
- Use the traffic sources top referrers report to drive additional traffic from yout top sources
- Produce more content that resonates with your audience using the content overview report
- Optimize mobile UX through the mobile report
- Use custom reports for unique insights
- Personalize content and offers using the audience reports